Business Intelligence and Analytics for the Domain Industry

Providing insight to fuel your growth!

Based On A Need

iQ Analytics was created because we realized the need for good business intelligence to properly manage and grow a name space. To run a good business, you need to know the heartbeat of your registry.

Developed With Passion

We have put a lot of time and effort into making iQ Analytics fun and easy to use. We believe that the combination of design, functionality and usability is key to understanding your registry operations.

Shared With Enthusiasm

These are intense times in the domain name industry and it is more important than ever for registries to track, take action and have efficient tools to manage their TLD(s). We are happy to be able to share iQ Analytics with our industry.

"Without Domain Analytics, it wouldn’t be possible for us to do what we do - analysing performance of campaigns and quick access to registrars and premium reporting"

Predrag Lešić, CEO .ME Registry

Platform Overview

The iQ Analytics Platform automatically collects data from multiple sources to analyze and combine them in unique ways to provide rich and detailed reports and insight. The iQ Analytics API enables the Registry to offer enhanced features on their websites, portals and dynamic ads.


iQ Analytics Core Modules

Where the magic happens

Transaction Analyzer

The transaction analyzer automatically retrieves, processes and translates the transaction logs from the Registry Backend provider into clear industry-standard metrics.

Campaign Tracker

iQ Analytics keeps and structures all data related to marketing campaigns and activities. Combining your marketing campaign information with transaction data gives valuable insights into campaign effectiveness and profitability.

Namespace Management

Premium Names are valuable assets and should be treated as such. The Namespace Management Module enables the registry to build, manage and tracklists of premium names from all of your distribution channels.

Registrar Management

Manage and track your registrars. Their on-boarding status, contact details, logo assets and connected information.

Featured Sites Management

Good quality use case examples can be logged and categorized for use in registrar communications and on registry websites.

Retail Price Logger

Keeping a history of retail prices used in the registrar channel over time creates a foundation that enables better price elasticity calculations. Will enrich domain search results when using the iQ Analytics API.

Domain Valuation Engine

A powerful tool that automatically identifies and sets prices on premium names assets, using data from multiple sources to significantly lower the need for manual pricing.

WebCrawler Probes

Good quality use case examples can be logged and categorized for use in registrar communications and on registry websites.

Abuse Manager

Detects and notifies about Spam, Pharming, Phishing, Malware, botnet activity in the zone in compliance with RRA Specification 11.3 B

iQ Analytics Dashboard

The iQ Analytics Dashboard provides and overview of Key Registry Metrics and provides access for users to view all available reports. iQ Analytics is made to be flexible and customizable, hence all reports and views can be tailored to the specific registry needs.

Example Reports

iQ Domain Analytics consists of a multitude of reports. Below are some examples.

Smarter every day with Transaction Reports

The daily, weekly and monthly reports allows you to understand what is happening in your Registry from day to day. The data rich reports includes transactions categorized and summarized based on transaction type and by Registrar. Registrar Performance can be compared to previous periods and Registrars running marketing campaigns are highlighted. The Daily Report includes a detailed list of all transactions by domain name for that given day. The registrants location are also visualized on a world map.

Campaign Reports reveals your ROI

Running campaigns and doing marketing activities is a vital contributor to growing a TLD. The Campaign Reports removes the guesswork from how your campaigns are performing. The campaign reports automatically calculate your campaign's performance by Registrar during and after your campaign has ended. The report calculates the actual renewal rate where that can be determined and uses estimated renewal rates for the remaining periods.

Domain Reports tells the lifetime story

The domain report automatically retrieves a fresh website screenshot and presents you with all details regarding the domain, such as website screenshots, WHOIS details, Premium Names status and all historical transactions related to the domain. The domain reports are useful when providing registrar or end user support. You can immediately see the full story and be able to solve issues faster.

Sales and Marketing Tools

iQ Analytics comes with an API that allows for easy integration to the registries main website, campaign landing page or other portals. This enables the registry to better sell and promote its TLD.

Enhanced Search Features

Rather than showing a boring “Sorry domain is taken”-screen the API allows you to present a list of relevant similar available names (1).

The API can provide a screenshot of the domain’s website(2), and the end user can immediately tell if the domain is developed and by who.

The API can provide the registrant contact details(3) and their location on a map(4)

The API can also provide domain status details(5)

Domain Portals

When creating dynamic and useful portals for registrars, registrar resellers and domain investors, the iQ Analytics API provides a large set of functions and data.

Registry´s can make good use of the big data gathered in iQ Analytics to provide features and services that improves sales and information to their sales channel and end users.

Other examples - A case study

The intelligence gathered by iQ Analytics can be used in many more ways. It’s built to answer any question a Registry Operator might have about their zone.

For example .GLOBAL wanted for their 3rd year anniversary to produce a video showcasing their end-users and an infographics to summarize the status of the registry after three years.

Finding high quality end-user videos amongst tens of thousands of domains is impossible to do manually.

Using iQ Analytics data we were able to search the content on websites of .global domains that have been categorized as developed. This resulted in being able to provide the .GLOBAL Registry with an extensive list of high quality videos.

Simple, transparent pricing.

Pricing Tiers based on Domains Under Management.


Business Intelligence Reports based on transactions

From $240/mo
  • TLD Dashboard
  • Date Range Reports
  • Registrar Scorecards
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All Reports including Campaign and Premium name support.

From $400/mo
  • Standard features+
  • Campaign ROI Reports
  • Premium Name Reports
  • Renewal Rate Reports
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Ready to get started?

Contact us if you are interested in a demo and more information.